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Certified Site Metrics are metrics that are directly-measured from the website instead of estimated.
The website owner has installed an Alexa Certify Code on the pages of their site and chosen to show the metrics publicly.
Not all websites implement our on-site analytics and publish the results.
For these sites, we show estimated metrics based on traffic patterns across the web as a whole.
Daily Pageviews per Visitor Estimated daily unique pageviews per visitor on the site.
But usually the crowdsourced data we have is pretty accurate.
Search Traffic The percentage of traffic, both free and paid, that come to this site from a search engine over the past 3 months, updated daily.