Plenety of fish dating
Despite the dominance of mobile in terms of visits, Frind says up to 60 per cent of the company’s “tens of millions of EBITDA” still comes from its website.
In terms of advertising, “you’re selling stuff for five cents a click” on mobile, he says.
With the unique dating demands of individual mutually beneficial relationship, most of the standard sugar baby or sugar daddy sites fell flat because they could not perfectly identify which men and which women fell into these categories.
Even the traditional online dating websites could not successfully provide the affluent community with a dating solution that worked.
Frind says that for people under the age of 35, a whopping 90 per cent of POF’s visits now come from phones rather than web browsers: “Web is not something that really has a future.
Now he just has to figure out how to make mobile visitors as valuable as its declining desktop ones.
Yet while revenues have also risen in recent years—including this one, which Frind expects will outperform 2013 by 30 per cent—the mass-market adoption of smartphones threatens to roil the waters for POF.